Visitors come to your blog in search of information – information they are hoping you can provide. You already know that they are interested in your subject matter. The question is how to best provide them with the information that they are looking for. I will show you several different types of posts or ways that you can present your information.

Regardless of how you present it, you MUST present yourself as the authority on the matter. Even if you do not consider yourself as an authority on the subject, by presenting yourself as such, you will quickly become so. People will come to your site assuming that you know what you are talking about.

Give them what they are looking for. It is also important that you come across as an unbiased authority. Even though your ultimate goal is to get your reader to buy something, you do not want this to be obvious.

Below I have listed several different ways to present information in your post. Some bloggers like to choose one and stick to it (e.g. a ‘review blog’). I prefer to switch it up and use all different types of posts.

• Informational. Simply provide information on a product or subject.
• Reviews – Review a product or service. Provide your opinion and ask your reader for theirs (if I am reviewing a product that I am selling, I like to moderate reader’s comments so I can control which ones get posted). The word ‘review’ is a highly searched for keyword. These posts usually generate a lot of traffic.
• Compare and Contrast. Although this is similar to ‘Reviews,’ write it using two or more products or subjects. List the pros and cons of each, and your recommendation.
• Examples or Case Studies. Again, similar to reviews, but you or your reader shows a real world example of how a product or service works.
• Instructional. Explain how to do something. List the steps that someone would need to accomplish a project or task.
• Lists. Post a list of all the ways or reasons for something (this can be a positive or negative list). For example; 10 Ways to Make Money from your Blog.
• Rants. If you feel strongly about something, get fired up. Be passionate about a subject. This will personalize your blog for your readers.
• Motivational. Inspire your reader.
• Link to Another Article or Post. If you find a good post or an article that you want to share with your readers, or if you simply do not have time to write that day, this is a good option. Always write an introductory paragraph explaining why you are linking to the article or post, and why it is relevant to your readers.

Related posts:

1. How to Optimize Your Blog Content
2. The Common Way How To Monetize Your Blog
3. How To Succeed Online As An Affiliate For Under $100 – Part 3
4. How To Succeed Online As An Affiliate For Under $100 – Part 9
5. 6 Ways How to Build Your Content