The first thing you have to decide is, “What product should I create and sell?” And this is the one that often trips people up.
For some bizarre reason, when people start in this business, their first inclination is to create an information product on a topic they know nothing about or don’t have any existing expertise based on experience.
My advice is simple: Do what you know. What are you passionate about? What hobbies do you have? What do you know more about than most people?
For example, if your hobby is building model airplanes, then see if you can create an information product around your hobby based on your experience. For example, let’s say you’ve found ways to cheaply and inexpensively rebuild crashed model airplanes. Then why not create an audio tape and a manual (with photos or very simple illustrations) of how to follow your rebuilding procedures.
Or let’s say you’ve worked with retail businesses for years, and you know advertising strategies that have been proven to work over and over again. Then make those strategies your product.
Or let’s say you’re a real estate agent and you’ve won numerous awards for listing the most homes for sale in your state, city or your franchise. Then why not create a product that explains how you do it?
Let’s say you’re a counselor or psychologist. And you’ve developed your own highly effective ways to help people overcome mental fatigue, or to conquer guilt or anxiety.
Why not produce a product?
Let’s say you’ve suffered from a disability or disease. But you’ve found a number of ways to cope much better than the average person with that problem. Don’t you think others in your same boat would want help?
My point is, before launching out to create products you know nothing about, start with what is already second nature to you.
