Start with your product and the benefits it provides. Survey prospects and customers. Solicit feedback on what it would take to provide a near ‘perfect’ product and buying experience. Find out what would make buyers happier. Then turn the most promising ideas into bonus items and include them in your offer.
Brainstorm ideas for bonus products. You can do this alone or in a small group. Allow for a set period of ‘creative’ time where you simply let the ideas come to mind and you capture them on tape or paper. It’s important to silence the editor within and just let the miracle of your innate creativity do its work.
Let the ideas flow fast and furious for 5 minutes. Afterwards you can go back and rework the most promising possibilities and polish them up into complete titles. This is a great way to come up with riveting, emotionally appealing titles for special reports, booklets or other bonus items.
Think about all the incentives you’re going to include and how you can make each truly irresistible. Extend your guarantee and make redemption absolutely hassle-free, should the buyer need to exercise this option for whatever reason.
Simplify your ordering procedures. Improve your price. Provide easy options and make it less tiring to complete the order.
Great offers provide:
- Low cost – but great high-priced merchandise (Great Value)
- So appealing that prospect would be foolish to refuse
- A package of numerous items in addition to the main product
- Extra bonuses like gift certificates or free shipping
The key to a great offer is to deliver solid value – more value than any sane prospect could reasonably expect to get – and to do so without it costing you excessively. A package that’s perceived to offer outstanding value while containing evocative ‘must have’ elements obtained at a low production cost – is a surefire formula for a winning offer.
Following is a sample of a powerful offer…
- “Here’s what’s included in your huge — 5½ pound Blueprint To Profits
package:
| What You Get: | Actual Market Value: |
| 1. How To Get Rich With Your Website (8 tapes & manual) | $247.00 |
| 2. Unlimited Duplication/Marketing License to: How To Get Rich With Your Website | $2,500.00 |
| 3. How To Get A Million Dollars In Free Advertising On The Internet (8 tapes & manual) | $195.00 |
| 4. Unlimited Duplication/Marketing License to: How To Get A Million Dollars In Free Advertising On The Internet | $2,500.00 |
| 5. 42 Ultimate Secrets To Making Money Online (8 tapes & manual) | $195.00 |
| 6. Unlimited Duplication/Marketing License to: 42 Ultimate Secrets To Making Money Online | $2500.00 |
| 7. Surefire Success Marketing Tool Kit | $997.00 |
| 8. Turn-Key Web Sites For Items #1, #3, & #5 | $1,997.00 |
| 9. Guaranteed Merchant Account Package | $195.00 |
| Special BONUS Product – Internet Wealth Secrets CD Rom — Complete with Unlimited Duplication/ Marketing License | $997.00 |
| TOTAL PACKAGE VALUE: | $12,323.00 |
But with this special offer, you don’t have to pay $12,323.00… not $10,000.00… not even $5,000.00, either! Though… at $5,000.00 you’d be getting an awesome deal – considering the incredible profit-pulling power of this full package!
Are you ready for this?
Order today and you get the full Blueprint To Profits package for only — $1,497!
I think you’ll agree – this is an unbeatable value! It’s a whopping discount of almost 88%! Put another way, you save over $10,000! And you still get everything you could possibly need to launch your own multiple streams of Internet income – within just hours!
But wait… there’s even more…
I wanted to go one step further.
And that’s how the Internet Millionaire’s Library came about. Order oday and you get the complete multiple-volume library — FREE as an extra bonus! This rich resource of wealth ideas has a value of $997 – but it’s all yours – absolutely FREE!
Your Internet Millionaire’s Library contains a boatload of valuable books, manuals, and software package from other highly successful Internet marketers! Many of these products come with reprint or resell rights as well! This means that you can turn each of these bonus products into an additional cash flow – if you so desire!
There you have it — the whole enchilada. And I’m sure you’ll agree — it’s one heck of a deal!”
